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The correct form for collecting user contact information is the basis for forming a high conversion. In order to attract users and motivate them to send information about themselves, you need to take care to reduce the volume of the lead form. The fewer fields there are on the page, the easier it is for landing page visitors to fill out the form with minimal time expenditure.

A short form not only saves users' time, it helps to obtain the most important information about a person, for example, e-mail and name.

If you ask a landing page visitor about their interests, phone brand, or touch on financial issues, you risk losing the lead. The user will not trust personal information to a content writing service company with which they are not familiar. It is much easier to find out a person's name and e-mail. Users share such data without problems when registering on websites and various services.



So, the fewer fields in the form, the more willing users are to fill out this element of the landing page. How to reduce the lead form?

Let's consider 5 effective techniques
1. Combining fields
When creating a lead form, analyze all planned fields and find out whether their number can be reduced by combining them. For example, you can combine the fields “Name” and “Last name”, “City” and “Address”, “Phone” and “Skype”. By combining two fields into one, you will reduce the size of the form, but will not lose important information.
2. Name in the middle of the field
If you use a field title above the line, it will increase the size of the form. Place the title in the field itself so that users can see what information they need to enter in the field, but the title does not take up a separate place in the form. This technique helps to reduce the size of the lead form by half. The method is simple, but many forget to use it.

3. Choose light tones
Make the form light in color so that it is easier for users to perceive. A dark form "presses" on a person and creates the impression of a heavy element. Few people will want to fill out such a form. Light design and free space between the fields is the option that is well perceived by landing page visitors and contributes to good lead generation.

4. Horizontal arrangement
We are used to seeing vertical forms where fields are stacked one on top of the other. Try horizontal placement to reduce the length of the form. If you are only asking for a name and email address, a horizontal form will look like a single-line block. This will save space on the page and help give users the impression that the form is a single question.

5. Two steps to obtaining information
You can collect contact information in two stages. This technique will help reduce the size of the lead form and keep users' attention while getting the most useful information. Place one form with the main fields, and when the user submits this data, offer them to share additional information in a new form. When the user has already submitted contact information, they are more willing to provide a little more information about themselves.


Use these methods of reducing the size of the lead form to optimize the landing page and improve the quality of visitor motivation. Achieve high conversions by improving the landing page and increasing its usability for users.
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