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A model wears a creation for the Stella McCartney Spring/Summer 2018 ready-to-wear fashion collection presented in Paris, Monday, Oct. 2, 2017. Photo: AP In the search to find a friendlier way of doing things, brands have begun to integrate more ecological techniques and materials, as well as fairer processes. In the case of the textile industry, sustainability in fashion has become more than a priority. Sustainability in fashion: sexy? Yes, the textile industry is one of the most polluting, not only because of the amount of resources it needs or the ecosystems it impacts, but also because of labor exploitation and other bad practices that have caused its footprint to be negative both on the environment and with communities. Some brands in this industry have committed to change with responsible practices that demonstrate that sustainability in fashion has become a priority. sustainability in fashion, trends for 2018 During these last years, and especially in 2017, sustainability in fashion took on a more important and fundamental role, which encouraged everyone involved to experiment with natural materials, such as mushrooms or pineapple peel; in turn, to promote responsible consumption both inside and outside the industry. Many designers began to take into account their production cycles, their emissions and the type of fabric or materials they needed to migrate to a much more sustainable routine. They even began to integrate terms such as circular economy to further breathe sustainability into fashion.

As in the case of the Mud Jeans brand , which integrated a system to rent pants and became the first to adapt its business model to the so-called circular economy , which not only allows its products, at the end of their life cycle , reintegrate into the chain to produce something new, it also helps them make more use of resources and waste less. Mud Jeans is not the only brand that has integrated sustainability into fashion. There are others that helped make 2017 the most sustainable year for fashion. Sustainability in fashion Sustainability in fashion has integrated more Europe Cell Phone Number List ethical practices. These promote low-waste production, fair wages, safe working conditions, recycling and other types of actions that make social, environmental and economic aspects more relevant. As an example of this, some important points are highlighted that demonstrate that sustainability in fashion has become sexy and a key piece. 1-. Ethical practices Recognized brands have decided to renounce bad practices to integrate sustainability in each of their areas. Such is the case of Gucci, which renounced the use of real fur. While the well-known arbiter of glamour, Tom Ford , has been quietly improving his production practices for almost 10 years. He even received the Green Carpet Fashion Award for the best International Supporting Designer Made in Italy.



Another designer who's taken practicality to the next level was Maggie Marilyn , who smartly balances her commitment to sustainability with a Gen Z-friendly aesthetic: lots of ruffles, streetwear influences, and bold colors. Such is the case of House of Fluff and Maison Atia or Burberry and Diane von Furstenberg , which now include fake fur in their collections. Another brand was Clare Waight Kellerla, with her new “Pre-Fall for Givenchy” collection, which also included some incredibly luxurious faux fur coats. It feels much more modern to be looking back in that way… There are newer ways to present old ideas, Amy Verner of Vogue. One piece that highlighted that, precisely, real fur is no longer an in style, was the canary yellow Calvin Klein coat by Raf Simons. sustainability in fashion, trends at 650 3-. Fabric alternatives The use of alternatives to make fabrics has become a challenge for creatives in the world of fashion. A challenge that has led them to experiment with worm or spider silk, pineapple peels and even beetle excrement. These types of materials have transformed alternative fabrics into a promising force. As in the case of British designer Stella McCartney, who in addition to using faux fur, worked with Bolt Threads to create a spider web dress and partnered with Parley for the Oceans to reuse plastic waste recovered from the ocean to make sneakers.
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